The Ecostrim project
The EcoSTRIM project aims to build a cross-border territorial strategy for the development and promotion of sustainable tourism and sports activities in the marine and coastal territory.
The partnership is led by Fondazione CIMA and is made up of ANCI Toscana, Regione Toscana, Ajaccio City Hall, two National Parks: Port Cros National Park and Parco Nazionale – dell’Asinara – Area Marina Protetta ‘Isola dell’Asinara’ and Confindustria Centro Nord Sardegna.
The general objective of the project is to improve the competitiveness of companies in the blue tourism sector on national and international markets through close collaboration with public administrations and tourism operators.
The project is articulated in three components which aim to expand cross-border networks to create quality ecological labels (ecolabel), to develop new tourism products and to invest to improve the accessibility of sites of tourist interest.
The objectives will be achieved thanks to a series of actions aimed at distributing tourist flows over the seasons, making the sites accessible to all, improving access to ecologically fragile sites by promoting tourism activities respectful of the environment, increasing the information for tourists and create new professional figures.
EcoSTRIM has a duration of 3 years (January 2018 – January 2021) and has a total financial endowment of € 1,303,887.42, of which € 1,108,304.31 comes from the European Regional Development Fund (ERDF).
The specific objectives of the EcoSTRIM project are:
1. Consolidate blue growth networks. Overcoming the fragmentation of the sector is a priority action because fragmentation makes it difficult to coordinate operators towards a cross-border and trans-regional strategy of blue growth and green growth. The networks will be used to define a strategy, to develop eco-labels for sustainability and to promote the offers, all in a collaborative way.
2. Diversify products. Coastal and maritime tourism is particularly concentrated during the summer months with a predominant seaside offer. To develop the potential of tourism, even out of season, it is necessary to rely on innovation and sustainability to make the offer competitive. The promotion of such solutions will be possible thanks to PAC Communication.
3. Improve accessibility. Another key aspect of EcoSTRIM is to improve accessibility to make offers more competitive. For this, the project proposes to carry out actions and investments for access for all or to make eco-sustainable activities to discover fragile natural sites. The increase in competitiveness will serve to attract more in the national and international markets, through the promotion activity.